“A moment of sharing that would not have happened without the performance of Bouygues Telecom’s mobile network. The commercial ends with an onscreen line saying that Bouygues Telecom’s network brings you closer to what you love. The company was founded in 1952 by Francis Bouygues and has been led by his son Martin Bouygues since 1989. Bouygues is listed on the Euronext Paris exchange and is a blue chip in the CAC 40 stock market index. The commercial also gives a glimpse at posters, records, video clips, and collectibles featuring the storied musician, who sold more than 110 million records and earned 10 Victoires de la Musique (the French Grammy Awards). ( French pronunciation: bwi) is a French industrial group headquartered in the 8th arrondissement of Paris, France.
The video of the young singer gets more and more viewers of different ages and walks of life, who obviously are fans of the late singer, also known as “The French Elvis”. While she’s holding the microphone, her brother and father are instrumentalists and the mother films the concert and shares it online. We are therefore pleased that EE – which was the first mobile network to launch 5G to the UK population – has now become the first mobile network to block pirate sites which are subject to our High Court blocking Orders under section 97A of the Copyright, Designs and Patents Act 1988.”īPI hopes that with EE now blocking access on its mobile network, more consumers will be protected more artists, performers, music publishers and record companies will benefit and more music fans will be able to support their favourite artists and discover new music legally.The spot, created by BETC Paris, features a girl who performs one of Hallyday’s most famous songs, “La Musique Que J’Aime”. The operators of these pirate sites make millions of pounds a year, without a penny going to the creators of the music they exploit. That growth brings with it the risk of increased music piracy. “Mobile data connections are faster and more reliable than ever,” says Whitehead “and a quarter of people now connect to the internet over 3G, 4G and 5G rather than broadband and Wi-Fi. “There are now more mobile subscriptions than people in the UK,” said BPI General Counsel Kiaron Whitehead, the barrister responsible for devising and delivering the music industry’s website blocking strategy, “and we want those fans to enjoy genuine music sites and be protected from illegal sites as much as they already are on their broadband and wi-fi.”īPI estimates that online piracy costs the record industry £200 million (€237m) a year, which could increase as mobile usage grows. Ofcom numbers show that in the last quarter of 2021, UK mobile subscriptions increased to 85 million. EE is already blocking those pirate music sites on its fixed line network, but the development represents the first time since website blocking began in 2011 that a mobile operator has begun blocking the sites, which the BPI deems “a significant development”. Chords for Boogers - I Lost My Lungs - Clip Officiel (Musique de la pub Bouygues Telecom).
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